“Wayne, just keep in mind that the best salesman is a true expert in the product he is selling. It is his duty to fully listen to the buyer to learn his needs. If the buyer’s ideas are in conflict with his true needs, the best salesman will gently lead the buyer to purchase what will meet his needs and those of his family both in the short and long run.” ” Profits will follow.”

VL, THE MOST WISE AND SUCCESSFUL STUDENT OF HUMAN BEHAVIOR AND SUCCESSFUL, MOST ETHICAL SALESMAN I HAVE EVER MET.